More than a Place Campaign

This campaign won the ‘Philanthropic Communications Champion Award’ from the North American YMCA Development Organization (NAYDO).

The goal with this campaign was to show our community that the Y is more than just a building or place – it’s an opportunity: to learn, to grow, to create, to heal, to connect, to play, to transform. It positioned our Y as a integral part of the community where opportunities are endless and everyone is welcome. The strategy was to engage staff and members across the association and to incorporate program awareness seamlessly into our fundraising efforts.